Promote, retain and multiply your sales.
We activate short-term sales with promotional shares and build strong long-term relationships through loyalty strategies.
A well-designed promotional campaign or loyalty programme turns these situations into repeat sales and lasting relationships. We help you design customer-centric strategies that connect and improve your business results.
We analyse your goals and design a bespoke campaign tailored to your needs.
We study your brand and the market to find the most effective way to impact your consumers.
We create unique concepts that leave a mark.
We implement the latest technological advancements to design effective mechanics, track campaigns, and measure results.
We analyse your goals and design a bespoke campaign tailored to your needs.
We study your brand and the market to find the most effective way to impact your consumers.
We create unique concepts that leave a mark.
We implement the latest technological advancements to design effective mechanics, track campaigns, and measure results.
We design promotional campaigns and loyalty programmes tailored to your objectives, your audience and your business's current stage, combining incentives, creativity and communication to maximise results.
Actions designed to have an immediate impact and trigger a purchase.
Strategies designed to build relationships and generate repeat business.
Each campaign is supported by personalised communication and constant monitoring to optimise actions.
We'll support you from start to finish to create a bespoke campaign that's easy to launch, measurable, and designed to maximise your sales.
OBJECTIVE AND STRATEGY
We define what you want to achieve with the campaign (acquisition, repurchase, reactivation...) and who we are going to target.
MECHANICS AND INCENTIVE
We design the dynamics and choose the ideal incentive to drive action (purchase, registration, repeat purchase...).
ACTIVATION AND COMMUNICATION
We are launching the campaign with clear messages and multi-channel communication to maximise engagement.
MEASUREMENT AND OPTIMISATION
We measure results and adjust the campaign to improve performance and scale what works.
These are just some of the projects with which we've won over our clients.
Next to Iberdrola, we launched a programme to to motivate the 2,500 contact centre agents in Spain and LATAM, with the aim of boost sales and reinforce brand commitment.
Under the concept «You make us great», the initiative highlighted the key role of each agent in the company's growth.
To make it possible, We developed a dynamic platform from which agents could track their objectives in almost real-time, consult their position in the rankings, accumulate points and redeem them for prizes, making achievement and competitiveness the driver of the programme.
SegurCaixa Adeslas commissioned us to develop a programme to retain and foster loyalty among their customers through personalised campaigns across 13 websites. We implemented communications via SMS, email, and personalised videos, along with renewal incentives and anniversary gifts.
We impacted over 200,000 customers, sending more than 109,000 communications and making 30,000 phone calls, strengthening brand commitment and trust.
Mutua Madrileña asked us to create a platform to communicate with and train 550 external agents in motor, home, accident, and life insurance, with the aim of improving quality, sales, and protocols.
We developed ‘Mutuamente’, an accessible and gamified space that facilitated training and access to documentation. Furthermore, it allowed us to measure knowledge and act on critical points, making training more effective and enjoyable, which increased the quality and efficiency of work.
We helped Game Stores Iberia with an innovative way to motivate their sales teams and reinforce the learning of their 1,000 employees through GAME Stories: a communication format integrated into their employee portal, based on agile content and gamified dynamics that keep the entire network connected, informed, and motivated. Through these stories, teams access continuous training, company news, and product content, driving constant learning and pride of belonging.
Fluidra asked us to create a Christmas gift campaign for their 7,000 employees that promoted diversity and inclusion, replacing the traditional hamper with a digital gift card valid at physical and online stores with VISA.
We designed the communication strategy, a teaser video, press releases, and managed the distribution of codes and customer service. In this way, we modernised the Christmas gift and reinforced Fluidra's values, giving each employee freedom of choice.
Since 2021, we have been collaborating with Triodos Bank on an active listening and customer experience project, with the aim of gaining an in-depth understanding of the needs and expectations of their private and business customers, thereby strengthening the relationship from an ethical banking perspective. We designed a listening programme based on surveys at key moments in the customer lifecycle, later extended to various channels (app, branches, contact centre), with a differential focus on qualitative analysis and the generation of actionable insights.
In 2025, we took a further step by energising face-to-face meetings with business clients, in a breakfast format, to generate open conversations that foster continuous improvement. Through this methodology, Triodos transforms each interaction into an opportunity to offer more human banking, consistent with its values and focused on what truly matters to its clients.
To motivate Iberdrola's 2,500 Contact Centre agents in Spain and Chile, they tasked us with designing an incentive plan to boost sales and brand engagement.
We created the concept ‘You make us great’ and turned it into a dynamic platform where agents could track their goals, see their ranking position, accumulate points, and redeem them for prizes, thereby fostering competitiveness and a spirit of self-improvement.
SegurCaixa Adeslas commissioned us to develop a programme to retain and foster loyalty among their customers through personalised campaigns across 13 websites. We implemented communications via SMS, email, and personalised videos, along with renewal incentives and anniversary gifts.
We impacted over 200,000 customers, sending more than 109,000 communications and making 30,000 phone calls, strengthening brand commitment and trust.
Mutua Madrileña asked us to create a platform to communicate with and train 550 external agents in motor, home, accident, and life insurance, with the aim of improving quality, sales, and protocols.
We developed ‘Mutuamente’, an accessible and gamified space that facilitated training and access to documentation. Furthermore, it allowed us to measure knowledge and act on critical points, making training more effective and enjoyable, which increased the quality and efficiency of work.
We helped Game Stores Iberia with an innovative way to motivate their sales teams and reinforce the learning of their 1,000 employees through GAME Stories: a communication format integrated into their employee portal, based on agile content and gamified dynamics that keep the entire network connected, informed, and motivated. Through these stories, teams access continuous training, company news, and product content, driving constant learning and pride of belonging.
Fluidra asked us to create a Christmas gift campaign for their 7,000 employees that promoted diversity and inclusion, replacing the traditional hamper with a digital gift card valid at physical and online stores with VISA.
We designed the communication strategy, a teaser video, press releases, and managed the distribution of codes and customer service. In this way, we modernised the Christmas gift and reinforced Fluidra's values, giving each employee freedom of choice.
Since 2021, we have been collaborating with Triodos Bank on an active listening and customer experience project, with the aim of gaining an in-depth understanding of the needs and expectations of their private and business customers, thereby strengthening the relationship from an ethical banking perspective. We designed a listening programme based on surveys at key moments in the customer lifecycle, later extended to various channels (app, branches, contact centre), with a differential focus on qualitative analysis and the generation of actionable insights.
In 2025, we took a further step by energising face-to-face meetings with business clients, in a breakfast format, to generate open conversations that foster continuous improvement. Through this methodology, Triodos transforms each interaction into an opportunity to offer more human banking, consistent with its values and focused on what truly matters to its clients.
We are here to help you.
We know that every company has its own challenges and that it's not always easy to find the right solution. Leave us your details and we'll help you find the one that best fits your team and your reality.
A promotional campaign is designed to generate immediate impact, drive purchases, or acquire new customers.
A loyalty programme has a more continuous vision and seeks to build relationships, increase recurrence, and strengthen the bond with the brand. At Up Spain, we combine both approaches according to your objectives.
Our campaigns are designed for businesses that want to attract new consumers, increase purchase frequency, or build loyalty with their current customer base, regardless of sector or size. We adapt each campaign to your business's current situation and needs.
We work with mechanics such as prize draws, direct gifts, points, challenges, games, or gamified dynamics. We select the most suitable incentives and mechanics based on the audience, campaign objective, and the behaviour we want to activate.
Yes. We design each campaign à la carte, analysing your objectives, your audience, and your context. We do not work with standard campaigns.
We define clear KPIs from the outset and measure engagement, conversion, recurrence, and sales impact. Based on this data, we optimise the campaign to improve results and scale what works.
It depends on the objective. It could be a one-off action or a medium to long-term loyalty programme. We help you define the most suitable duration based on your objectives.
Communication is key to the campaign's success. We design clear, personalised, and multi-channel messages to support the customer throughout each phase and maximise response.
Tell us your objective and we will analyse your case to propose a promotion or loyalty campaign tailored to your business.
