Communication plan

Connect with your teams and turn messages into action

Boost engagement, align teams with objectives and reinforce pride of belonging with communication strategies designed for companies.
Abanca
Acciona
EFE News Agency
Citibank
British Red Cross
Telefรณnica
Children of Rivera
Movistar Prosegur Alarms
Procter & Gamble
Randstad
Communication that drives you

Communication that It drives you

We design with a strategic and creative approach so that messages are received, understood, and generate measurable results.

Align teams with objectives
Activate and drive engagement
Generate measurable impact with KPIs
Strengthen culture and sense of belonging
Slide

IF IT MAKES A NOISE, YOU NEED A COMMUNICATION PLAN

With a strategic communication plan, your messages stop being noise and become action. We help you design and activate it.ย 

You need a communication plan

WHEN MESSAGES CONNECT, Your brand captivates

The companies that perform best aren't the ones that communicate the most, but the ones that communicate best.

What does a communication plan include with Up SPAIN?

CONNECT, ACTIVATE, MOTIVATE, AND TRANSFORM

Incentive Banner

THIS IS HOW WE CONVERT Your communication IN ACTION

We'll design a bespoke communication plan with you, aligned with your needs and objectives.

1.

Strategy and planning

We define objectives, audiences, and key messages based on your needs.
Up Spain Long-term communication plan.
Up Spain End-to-end support for every action.

2.

Contents and formats

We create clear, visual messages aligned with your identity.
Up Spain Content adapted to each audience and moment.
Up Spain Dynamic formats to maintain interest.

3.

Creativity and gamification

We turn communication into an engaging experience.
Up Spain Challenges and dynamics that activate the team.
Up Spain More interaction and engagement.

4.

Measurement and monitoring

We measure the impact to continually improve.
Up Spain Clear KPIs for evaluating results.
Up Spain Optimisation and updates based on data.

Slide

UNIQUE FORMATS DESIGNED FOR Surpriseย 

Each communication model relies on dynamic and visual formats that maintain attention, activate participation, and reinforce the message.

Stories

Quick, visual, and direct information.

Perfect for communicating news, milestones, and key messages efficiently.ย 

Communication Plan - Stories-up-Spain

Messages with emotional impact.

Ideal for reinforcing culture, values, and strategic campaigns.ย 

Communication Plan - Video

Close and continuous communication.

A format that creates a bond and accompanies you day to day.ย 

Communication Plan - Podcast Up Spain
Communication Plan - Stories-up-Spain
Communication Plan - Video
Communication Plan - Podcast Up Spain

WE MEASURE WHAT MATTERS IMPROVE EVERY ACTION

document
We define KPIs, analyse engagement and optimise every action so that communication evolves and works better.

Success stories

These are just some of the projects with which we've won over our clients.

Iberdrola - Project

โ€˜You make us greatโ€™ โ€“ Iberdrola

Next to Iberdrola, we launched a programme to to motivate the 2,500 contact centre agents in Spain and LATAM, with the aim of boost sales and reinforce brand commitment.

Under the concept ยซYou make us greatยป, the initiative highlighted the key role of each agent in the company's growth.

To make it possible, We developed a dynamic platform from which agents could track their objectives in almost real-time, consult their position in the rankings, accumulate points and redeem them for prizes, making achievement and competitiveness the driver of the programme.

SegurCaixa Adeslas encourages you

SegurCaixa Adeslas

SegurCaixa Adeslas commissioned us to develop a programme to retain and foster loyalty among their customers through personalised campaigns across 13 websites. We implemented communications via SMS, email, and personalised videos, along with renewal incentives and anniversary gifts.

We impacted over 200,000 customers, sending more than 109,000 communications and making 30,000 phone calls, strengthening brand commitment and trust.

mutual incentive

Mutua Madrileรฑa

Mutua Madrileรฑa asked us to create a platform to communicate with and train 550 external agents in motor, home, accident, and life insurance, with the aim of improving quality, sales, and protocols.

We developed โ€˜Mutuamenteโ€™, an accessible and gamified space that facilitated training and access to documentation. Furthermore, it allowed us to measure knowledge and act on critical points, making training more effective and enjoyable, which increased the quality and efficiency of work.

game up incentive

Game Stores Iberia

We helped Game Stores Iberia with an innovative way to motivate their sales teams and reinforce the learning of their 1,000 employees through GAME Stories: a communication format integrated into their employee portal, based on agile content and gamified dynamics that keep the entire network connected, informed, and motivated. Through these stories, teams access continuous training, company news, and product content, driving constant learning and pride of belonging.

Fluidra is encouraging

Fluidra

Fluidra asked us to create a Christmas gift campaign for their 7,000 employees that promoted diversity and inclusion, replacing the traditional hamper with a digital gift card valid at physical and online stores with VISA.

We designed the communication strategy, a teaser video, press releases, and managed the distribution of codes and customer service. In this way, we modernised the Christmas gift and reinforced Fluidra's values, giving each employee freedom of choice.

Triodos Bank

Triodos Bank - Active Listening and Customer Experience Project

Since 2021, we have been collaborating with Triodos Bank on an active listening and customer experience project, with the aim of gaining an in-depth understanding of the needs and expectations of their private and business customers, thereby strengthening the relationship from an ethical banking perspective. We designed a listening programme based on surveys at key moments in the customer lifecycle, later extended to various channels (app, branches, contact centre), with a differential focus on qualitative analysis and the generation of actionable insights.

In 2025, we took a further step by energising face-to-face meetings with business clients, in a breakfast format, to generate open conversations that foster continuous improvement. Through this methodology, Triodos transforms each interaction into an opportunity to offer more human banking, consistent with its values and focused on what truly matters to its clients.

โ€˜You make us greatโ€™ โ€“ Iberdrola

To motivate Iberdrola's 2,500 Contact Centre agents in Spain and Chile, they tasked us with designing an incentive plan to boost sales and brand engagement.

We created the concept โ€˜You make us greatโ€™ and turned it into a dynamic platform where agents could track their goals, see their ranking position, accumulate points, and redeem them for prizes, thereby fostering competitiveness and a spirit of self-improvement.

Iberdrola Project

SegurCaixa Adeslas

SegurCaixa Adeslas commissioned us to develop a programme to retain and foster loyalty among their customers through personalised campaigns across 13 websites. We implemented communications via SMS, email, and personalised videos, along with renewal incentives and anniversary gifts.

We impacted over 200,000 customers, sending more than 109,000 communications and making 30,000 phone calls, strengthening brand commitment and trust.

SegurCaixa Adeslas encourages you

Mutua Madrileรฑa

Mutua Madrileรฑa asked us to create a platform to communicate with and train 550 external agents in motor, home, accident, and life insurance, with the aim of improving quality, sales, and protocols.

We developed โ€˜Mutuamenteโ€™, an accessible and gamified space that facilitated training and access to documentation. Furthermore, it allowed us to measure knowledge and act on critical points, making training more effective and enjoyable, which increased the quality and efficiency of work.

mutual incentive

Game Stores Iberia

We helped Game Stores Iberia with an innovative way to motivate their sales teams and reinforce the learning of their 1,000 employees through GAME Stories: a communication format integrated into their employee portal, based on agile content and gamified dynamics that keep the entire network connected, informed, and motivated. Through these stories, teams access continuous training, company news, and product content, driving constant learning and pride of belonging.

game up incentive

Fluidra

Fluidra asked us to create a Christmas gift campaign for their 7,000 employees that promoted diversity and inclusion, replacing the traditional hamper with a digital gift card valid at physical and online stores with VISA.

We designed the communication strategy, a teaser video, press releases, and managed the distribution of codes and customer service. In this way, we modernised the Christmas gift and reinforced Fluidra's values, giving each employee freedom of choice.

Fluidra is encouraging

Triodos Bank - Active Listening and Customer Experience Project

Since 2021, we have been collaborating with Triodos Bank on an active listening and customer experience project, with the aim of gaining an in-depth understanding of the needs and expectations of their private and business customers, thereby strengthening the relationship from an ethical banking perspective. We designed a listening programme based on surveys at key moments in the customer lifecycle, later extended to various channels (app, branches, contact centre), with a differential focus on qualitative analysis and the generation of actionable insights.

In 2025, we took a further step by energising face-to-face meetings with business clients, in a breakfast format, to generate open conversations that foster continuous improvement. Through this methodology, Triodos transforms each interaction into an opportunity to offer more human banking, consistent with its values and focused on what truly matters to its clients.

Triodos Bank

We are here to help you.

We know that every company has its own challenges and that it's not always easy to find the right solution. Leave us your details and we'll help you find the one that best fits your team and your reality.

BASIC INFORMATION ON DATA PROTECTION
ManagerChรจque Dรฉjeuner Espaรฑa S.A.U. DPD CONTACT DETAILS: [email protected] PurposeManagement of the provision of services to employees. LEGITIMATIONContract execution. Consent of the data subject. Legal compliance. Entity's legitimate interest. RecipientsCard production company. Public administrations. IT maintenance supplier. All of them in the EU. RIGHTSaccess, rectification, erasure, restriction, objection, and portability. OriginSome of your information will be supplied by your company. Further information.

FREQUENTLY ASKED QUESTIONS ABOUT Communication plans

What is a communications programme and how does it differ from a one-off campaign?

A communication plan is a continuous, coherent, and measurable strategy that goes beyond isolated actions. It defines objectives, audiences, messages, formats, and channels so that communication has a trajectory, generates participation, and can be optimised over time.

Our plans are designed for companies looking to improve the impact of their communication, both internal and external, reinforce their corporate culture, activate promotional campaigns, launch initiatives, loyalty programmes or incentives, and support change processes, whatever their size or sector.

Each plan is tailored to the company's needs and includes formats such as stories, video, or podcast, in addition to multichannel communication. We select the most suitable formats based on the audience, the message, and the timing.

We define clear KPIs from the outset and measure engagement, content consumption, and interaction across different profiles. From this data, we analyse results and optimise the plan to improve its impact.

Yes. Each plan is designed specifically for each company, aligned with its brand identity, objectives, and target audiences. We do not work with fixed templates or standard solutions.

It depends on the objectives, but we always create plans with continuity in mind. They can accompany a launch, an organisational change, or become a stable internal communication tool.

Of course. Communication plans can be integrated with incentive programmes, loyalty schemes or training content to reinforce messages and maximise impact.

You just need to tell us your objective. We'll analyse your situation and propose a communication plan tailored to your needs.

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